Food at the Turn: Time for Golf Courses to Step Up Their Game

Before hot dog lovers from around the world start leaving me hate-mail, let me get one thing straight — I love a beer and a hot dog at the turn too. There is something satisfying about a dirty ‘dog’ on the golf course. The problem is, I don’t want a hot dog every time I play golf, and a soggy sandwich that has been sitting in the fridge for too long isn’t an appealing alternative.

It extends far beyond a matter of preference. Food allergies are as common as ever, particularly with gluten and dairy. It is unusual to go to a restaurant these days and not find allergy friendly alternatives. Yet at so many golf courses, there are very limited options at the turn for people with allergies.

Allergies aside, more and more people are looking to make healthier choices when it comes to their diet. Golfers are becoming fitter and living healthier lifestyles, and need healthy food to maintain that lifestyle. It’s a shame for people to make the effort to enjoy the outdoors and get some exercise by playing 18 holes, yet take a step backward in regards to their health because of the limited food options offered at the golf course.

Beth and I are very fortunate that our home club is ahead of the curve with food at the halfway hut. We do our best to eat healthy, and luckily we don’t have to sacrifice a healthy lifestyle to grab lunch during a round of golf when we play at our home course. Beth has mild gluten and dairy sensitivities, so having options for good food at the turn means a great deal.

I’m not just going to rant about it and expect things to change, I’m going to make some suggestions. If I owned a golf course, I would view this as a great and relatively simple way to separate my golf course from the course down the road. Here is what I would do:

  • Post a menu on the 9th tee and make food to order. I think you’d be surprised how many people, who hadn’t planned on eating at the turn, would order food once they see an enticing menu. If it is not practical to install a phone that rings the halfway hut, I would make an exception to my “no talking on cell phones” rule on the 9th tee so people can order food. One person can call while others tee off. This will speed things up when making the turn since the food will be ready to go.
  • Offer gluten-free options.
    • Gluten-free bread – this can be kept in the freezer and defrosted when someone makes the request, since we’re already setting ourselves apart by making food to order.
    • Sandwich in a cup – loaded up with ingredients that could be found in a sandwich, minus the bread.
    • Soup of the day – everyone loves soup, and it’s relatively cheap to make. Particularly here in Canada, there are a lot of cool days where soup hits the spot. The soup of the day will be a money maker.
  • Offer healthier protein options. Housemade burgers and canned salmon or tuna are just a couple of suggestions.
  • Personalized options. Since food is being made to order, it gives the customer the option to customize their order. If someone doesn’t want mayo or butter, they’ll have that option. If they want extra pickles, they’ll get those too. It’s amazing how a little personalization makes a customer feel valued.
  • Healthy snacks. I’m not suggesting to get rid of chips, chocolate bars, and muffins. However, there should always be healthier alternatives too. Fruit and/or veggie cups, protein bars, and nuts are just a few suggestions.

I can already hear the skepticism of golf course operators — extra work, extra planning, not worth it when the numbers are crunched in the spreadsheet. It’s an all too common theme — figure out how to do as little as possible while charging as much as possible. It’s frustrating to pay good money to play golf and be underwhelmed by the service and not be able to grab healthy food at the turn.

I don’t know about you, but if I ran a golf course, I would rather stay ahead of the curve than be stuck behind it. Let’s spread the word and start expecting the level of service we deserve for our hard earned money. I’m not saying I will always pass on the hot dog, but it’s nice to have the option.

Happy golfing!

Josh

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  9 comments for “Food at the Turn: Time for Golf Courses to Step Up Their Game

  1. November 8, 2015 at 5:01 pm

    A long, slow golf clap for an intelligent post. Great ideas throughout. The soup idea is gold. Very nice. I’d come play your course anyway (and on an empty stomach). Thanks, Mike

    • November 8, 2015 at 6:47 pm

      Thanks, Mike! I appreciate it. If you’re ever in Calgary, would love to have you out at our course!

      Cheers
      Josh

  2. November 8, 2015 at 5:21 pm

    Josh

    I agree about the healthy food. I do not eat much, I used to love hotdogs but that has changed, but fruit would be awesome. I agree that golf courses could use a better food selection.

    Cheers
    Jim

    • November 8, 2015 at 6:50 pm

      Jim,

      I think avoiding hot dogs can do nothing but good things for our health, haha. Thanks for the comment!

      Cheers
      Josh

  3. Jennifer
    November 8, 2015 at 5:48 pm

    Well written, Josh! I love this post. I’d also add in that if golf courses started to add smoothies and protein drinks at the turn, that would be solid gold. Easy to serve, easy to prepare, and “customizable”, which is what so many people want these days. Heck, I’d even be willing to work with golf courses about healthy menu options (studying holistic nutrition). Come on golf courses, get on this opportunity! I play 70+ rounds a year and never buy anything because there are no options for me.

    • November 8, 2015 at 6:56 pm

      Jennifer,

      Thank you so much! Smoothies/protein shakes is a really, really good idea. It’s crazy how courses are missing out on this opportunity and revenue stream. Maybe if we keep putting it out there they will get the hint!

      Cheers
      Josh

  4. November 9, 2015 at 9:47 am

    This is a great idea. As a diabetic that golfs 40+ rounds a year, I rarely get food at the turn, instead choosing to bring my own food as there are rarely good options for me. It seems like amongst this idea there exists an opportunity to partner with a business – local or otherwise – that could serve food at the turn. I’m thinking along the line of a Jugo Juice style place that could offer smoothies and healthy food options. They could work out a partnership that benefits both parties and the customers could reap the benefits. When are we starting our own course again?

    • November 9, 2015 at 12:32 pm

      Matt,

      That is a fantastic idea. I’m torn between how much I love it and how much I hate myself for not thinking of it first, lol. Jokes aside, we need to get cranking on our own golf course. The more I think about it and hear everyone’s great ideas, it’s baffling that golf courses aren’t seeking out these opportunities.

      Thanks for weighing in!

      Cheers
      Josh

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